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Everyone knows that Amazon Prime is a wonderful thing that can ~deliver~ on everything from fast and free shipping to exclusive deals to music and video streaming.
But what you may not know is that Amazon has over 50 fashion brands featuring all kinds of fabulous finds in a range of styles and price points, most of which are available exclusively to Prime members.
There are just So. Many. Brands. They’ve seriously got everything, from men to women to kids, underwear to activewear, swimwear to jeans. Some of the ones I’m personally most excited about? The Fix for drool-worthy bags and shoes at a great price point, Lark & Ro for work-appropriate finds that are actually really cute, Hale for to-die-for denim under $100, Ella Moon for funky, eclectic tops and dresses, and Amazon Essentials for quality, super affordable basics.
Plus, some items from these brands are even eligible for Prime Wardrobe, which lets you put together a box of three to eight products, gives you a week to try them on once the box comes, and only charges you for what you end up keeping!
Check out all of Amazon’s fashion brands here.
Get the Ella Moon top on the left for $44.50 (available in sizes XS-XL) and the The Fix slides on the right for $7.60+ (available in sizes 6-10 and in four colors and prints).
Yes, I know, this is a lot to take in. So much shopping to do, so little time! That’s why I’ve picked out some of my favorite finds from several different brands to get you started. You’re welcome.
1. A cozy and versatile waterfall cardi you’ll wear all fall long. Sorry, TLC, but this is one waterfall you’re gonna wanna chase.
Some colors and sizes are eligible for Prime Wardrobe!
Promising review: “This long sweater is thin and lightweight, so it’s perfect for those breezy-yet-warm days. Even though the sleeves are on the thinner side, they’re still easy to pull up and they’ll stay up. You can wear this sweater closed, open, or somewhere in between. Despite its size, it can be made pretty small to throw in a large bag. Even if I just dump it on a car seat all day, it still looks fresh when I put it back on. For keeping me comfortable on a slightly chilly day, this sweater does the job.” —a
Price: $39 (available in sizes XS-XL and in eight colors).
Check out more classically cute clothing from Lark & Ro.
2. A super soft jersey tank that actually looks polished, so it’ll put all your old, worn-to-death tanks to shame.
Promising review: “I’ve been trying to find a comfortable, soft tank for the last six months. The quality of this feels like it could be by Theory or Vince! It’s amazing!” —DM
Price: $12+ (available in sizes XS-XXL, in five colors, and as in a one pack or a two pack)
Check out more comfy basics from Daily Ritual.
3. Bold printed leggings with a handy front pocket that might actually make you excited to go to the gym.
Promising review: “These are comfy and fit well. They’re soft and a nice fit. I usually have to get an extra small in leggings, but the small in these fit perfectly. For comparison, I usually wear a size 2 (or sometimes 0, depending on the brand). The colors are definitely loud, fun, and funky. The small pocket in the front of the waistband is a pretty decent size. You could easily fit something credit card-sized in there (like maybe a gym card) along with a key. I could easily fit three spread-out fingers in the pocket. I often have trouble with leggings being tight on my calves, but I had no issue with these.” —Jami
Price: $27.99 (available in sizes XS-XL and in three prints)
Check out more fashionista-worthy workout gear from 7Goals.
4. Glam-as-all-heck metallic pink leather mules sure to have everyone saying, “You go, pearl.”
Promising review: “These are a great dupe for a designer pair. They’re quite comfortable to walk in for a while because of the block heel.” —Jessica Johns
Price: $59.08+ (available in sizes 6-10 and in two colors)
Check out more fabulous bags and shoes from The Fix.
Promising review: “I love this bralette! I wear it under tank tops or low cut shirts to add more color or coverage. It has adjustable straps so I can wear it as high or low as I want. I have this in turquoise and the melon color, and both are beautiful and bright. For reference I’m 5’5″, 175 pounds, and wear a size 36D. I bought an XL.” —Amazon Customer
Price: $16 (available in sizes XS-XL and in 11 colors)
Check out more cute PJs and undies from Mae.
6. An embroidered mesh swimsuit with an underwire that reviewers say is great for bustier folks, and that you’ll def want to bust out on your next vacay.
Promising review: “If you’re on the fence about buying this bathing suit, do it!!! You will not be disappointed! This is by far THE BEST plus size bathing suit I have ever owned. I don’t usually feel confident in bathing suits, and I pile on swim shorts and a T-shirt over them. With this bathing suit, I feel so confident I’m ditching the usual coverup. This bathing suit is such good quality. It’s been through the wash twice and has held its shape. The embroidery is gorgeous. I’m usually an 18 and the 2X fit perfectly. If you’re a taller 18 stick with the 1X.” —Meaghan
Price: $44.71+ (available in sizes 1X-3X)
Check out more great swimsuits…