Chowkidar Chor Hai! Was a jibe that the congress was hoping would stick to the Prime Minister's squaky clean image and tune the narrative for the 2019 elections. But trust the BJP to turn a jibe into a huge election propaganda tool. One that will not just dictate the narrative but turn it around. That what has happened with the Main Bhi Chowkidaar campaign and the BJP went a step further by linking prestige of millions of professional chowkidaars to the jibe of the congress.
- War Room
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