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  • Social Media Management for Small Businesses: How to Do It

    Social Media Management for Small Businesses: How to Do It

    For many small business owners, social media is a burden or afterthought. It’s a time-consuming hassle that often gets left on the shelf. The internet has 4.2 billion users, 3.4 billion of whom are actively using social media. Clearly, social media management for small businesses is necessary if you want your business to be successful.

    Social media marketing is crucial for many small businesses to gain traction in the marketplace. The internet is one of the last vestiges of an even playing field. Big corporations haven’t truly figured out how to make social media home runs any more than the small business. They just throw more money at it and hope the idea sticks, and this allows the little guy to move in and create amazing advertising headway with a small budget. Creative ideas can often win the day.

    Marketing used to be about telling the consumer what they needed and why they needed it. Today, the tables are turned and the consumer is telling the company what they need, and it is up to the company to meet it. However, the question must be asked, are corporations listening? Is your business listening to what your customers have to say?

    Social media is now the main form of communication between company and client. The online conversation between consumer and producer is crucial to a business’ success. Figuring out your social media management plan is just as important as your overall marketing plan.

    If you as a business owner choose just one place to put your marketing dollars, it should be on social media marketing. Still, this is a daunting task for some. Social media marketing takes an average of six hours a week to cover just basic posting. Many small business owners can’t spare an hour let alone six hours out of their week. It might be worth your money to have a social media manager handle this for you. Consider what you charge per hour for your services, then consider that is what you are paying for social media management for those six hours of the week you work on marketing. Too steep of a price? Most likely you can find a social media manager that would cost you far less per hour to handle your online marketing than it costs for you to do it yourself.

    Choosing the right social media manager is important. Your social media manager has to have a clear idea of the audience you have and are trying to gain. With that audience in mind, your social media manager should be generating a plan to meet that audience online in ways that create engagement.  You don’t want just any old thing posted to your online channels. Postings need to be thoughtful and give an opportunity for your audience to engage. This means curating information to share and creating unique content that allows you and your company to highlight your expertise or answers a question that your potential client is searching for. Meeting the needs of the audience where they are is so very important for true engagement.

    Marketing isn’t rocket science, but it does take thought and consideration. Always remember that social media is a marathon, not a sprint! Time and patience will help you build the social media engagement you want and need with your customers.

    Black Enterprise Contributors Network 

    Join the ConversationWendy Pace

    Wendy Pace is the founder of Pace Setting Media, a social media strategy agency. Pace holds a B.A. in Communications and Marketing from Hunter College. She credits her husband and children as motivation for getting up every day to face the world of social media.


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  • YouTube gaming channels with bad comments could have ads removed

    YouTube gaming channels with bad comments could have ads removed

    YouTube, once known as the bastion for free video sharing on the internet, is under fire once again for implementing a new policy that could potentially destroy the relationship between the content creators and their fans.

    When Jessica Ballinger (The Ballinger Family on YouTube) noticed that her videos were potentially getting little to no ads, she reacted on Twitter with the following:

    To which YouTube replied:

    It is understandable that the site is taking every step and measure in order to delete hateful comments and destroy comments that are preying on children in order to make the platform safer. As a result, YouTube has disabled comments on millions of videos and deleted over 400 channels that featured inappropriate content, according to Philip DeFranco.

    While YouTube has every right to protect its platform, gaming channels could get caught in the crossfire as well. One of the main tenets of the new policy is that “inappropriate comments” could result in a video receiving little to no ads. But that begs the question; what constitutes an “inappropriate comment” in the eyes of an algorithm?

    Gaming channels often rely on the site as the main source of income and often communicate with their fans in the comment section. However, if there isn’t a clear definition of what an “inappropriate comment” is, said channels might be forced to disable the comment section in order to keep their livelihood safe, especially when playing M-rated games (Editor’s note: Plus there are hate mobs that can weaponize bad comments to deplatform others)

    Although the newest policy is attempting to curb the amount of hate and predatory comments on the site in order to keep the site advertiser-friendly, it will interesting to see how YouTube will respond to the scores of complaints that will surely arise from disgruntled content creators once the policy gets abused.

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  • Jack Black Is Sorry, Not Sorry About His YouTube Gaming Videos

    Jack Black Is Sorry, Not Sorry About His YouTube Gaming Videos

    “No gaming videos this week,” Jack Black said apologetically at the start of his latest video on his gaming channel on YouTube. And also the one before that. And the one before that. And, well, you get the idea.

    Back in December, Jack Black and his beard launched a YouTube channel called Jablinski Games. This was a surprise, because Black is very famous for being in movies like School of Rock and bands (that are also movies) like Tenacious D, but not even a little bit famous for playing video games. After an exceptionally brief announcement video, nobody was quite sure what to expect. That did not, however, stop his channel from gaining one million subscribers before Black even managed to post a real video.

    When he finally got around to it two weeks later, he didn’t play Fortnite or even a game for old people like the now-ancient (by YouTube standards) Minecraft. No, Black went way back—to the Pinball Hall of Fame in Las Vegas. There, he played pinball and cracked dad jokes. It was great.

    The next week, he kicked off what is now a trend: He mentioned hypothetical viewers who are waiting for “real gaming videos” and then apologized, telling them they’re gonna have to wait a little longer. Then he went to an arcade called Round One in Los Angeles, played games like Dance Rush, and cracked dad jokes. This time, his two video editors, one of whom is his not-quite-teen son Sam, really stepped up their games, placing a tiny, dancing Sans from Undertale between two giant images of Black’s face singing along to Undertale song “Megalovania”—something I never thought I’d see in all my days and, frankly, am still not sure I actually have. The video ended with Sam being mortified by his dorky dad’s antics. It was wholesome as all heck.

    It’s been more than a month since, and Black has released a new video every week. In every single one, he’s apologized for the lack of “gaming videos” before playing some kind of old or obscure game. He’s also done heaps of other things, like take his son to the orthodontist, react to a rap video inspired by School of Rock, and—in perhaps his best segment to date—perform a slow-motion reenactment of the time he got mad at Kyle “KG” Gass for beating him at chess and punched him “as hard as I could” in the shoulder.

    His fans love the bit. “Jack: ‘No gaming videos this week.’ [Plays an OG video game every episode],” reads one of the top comments on last week’s video, echoing top comments on basically all his other videos.

    The past few weeks, he’s taken to blaming Twitch king Tyler “Ninja” Blevins for his lack of proper gaming content, claiming that Ninja stole his “Del Gato” capture card out of fear that Black would steal his throne. His most recent video, released last Friday, is titled “Ninja responded.” In it, Ninja from South African hip-hop group Die Antwoord cursed out Black for accusing him of playing Fortnite. Then Black played “the first ever game”: Senet, an ancient Egyptian board game whose rules Wikipedia says are “the subject of conjecture.” That’s the level we’re operating on here. Ninja—the video game one, not the South African hip-hop one—is doomed, and I’m sure he knows it.

    At the end of the episode, Black promised that this week, he’s going to shave his beard and “get to some real gaming.” If either of those things actually happen, I will eat Jack Black’s beard. 

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  • How To Get Your Video On

    how to gte your videos on


    Anyone can get there video's on Cyber4Hits By Following these simple steps

    1.Make and account. 

    2. log in  to your account .

    3. top right conner of Cyber4Hits Suggest Video

    4.Copy Your Youtube Video URL 

    5.Past Youtube Video URL .

    6. Fill Rest of info and subbmit.

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  • YouTube SEO: Optimizing your channel in 5 steps

    YouTube SEO: Optimizing your channel in 5 steps

    Here at Search Engine Watch we have written quite extensively over the years about how to optimize your YouTube videos to make sure they really stand out.

    Ann Smarty’s top 5 tips from last year is a handy list. And for YouTube best practice, Pius Boachie’s post is a great read too.

    As 2019 gets going, video is still growing as a great way to ensure visibility online and to provide web users with useful and engaging content.

    It is also an increasingly competitive medium.

    YouTube doesn’t disclose how many creators use the platform. And there’s obviously quite some difference between someone who posts daily and has 100k+ followers, versus anyone who’s ever once uploaded a video. Estimates, though, range from 50m to upwards of 150m.

    We do know that YouTube has more than 1.8 billion monthly users — nearly rivaling Facebook’s 2.27 billion.

    Optimizing your YouTube channel, then, should not be an afterthought.

    Those who are really succeeding on YouTube have great channels. They look good, they showcase their best videos and they connect with others in their niche. They are a destination in their own right.

    And they promote better engagement and more views of the videos there. This is massively important when it comes to having your videos rank in YouTube’s (and Google’s) SERPs.

    Here are five pointers for ensuring your YouTube channel is optimized.

    • Add channel art

    Channel art in the case of YouTube refers to the banner that stretches across the top of the page in-between the search bar and the title of the channel.

    It goes without saying that this should be eye-catching and on-brand – as well as being sized to the optimal 2560 x 1440 pixels – but it can be so much more.

    It can also be a place to share important information about the channel, such as what day of the week videos are uploaded. Sam The Cooking Guy is a good example:

    youtube channel optimization, example of channel art

    As you can see, this banner is prime real estate for getting some key information across with Sam telling us what days of the week he posts new content. He also has a Call To Action (right hand side) for persuading us to subscribe, as well as links to his merch store, Facebook, Instagram and Twitter right in the banner too.

    • Featured video or channel trailer?

    YouTube also gives you the option to have a featured video or – for users who aren’t yet subscribed – a channel trailer.

    Many successful channels opt to place a video they see as good example of the rest of their content. But, of course, it is possible to have more success with getting users to subscribe by making a for-purpose trailer about your channel.

    example of using a description box for youtube channel optimization

    Either way, be sure to use the description box to full effect by including around 100 words (or about 500 characters) to signal to visitors and the Google/YouTube algorithm what your channel is all about.

    In the above example, Binging with Babish is very kindly linking out to Vulfpeck. But I would also recommend there being a CTA with links out to your website from here – it’s a really visible part of the page.

    • Playlists

    Once you really start building up your YouTube content, playlists certainly help make things more navigable.

    Grouping together popular videos or those with a similar theme are good options. You will know your content best when it comes to working out what videos work well together. There’s no hard and fast rule here.

    Remember, from an SEO point of view, videos which are getting good traffic and engagement tend to rank better.

    So, make videos as easy to find by grouping and linking out to other similar videos/playlists in your channel from each video description. This will make things easier for viewers.

    Don’t just rely on YouTube to get your content next in-line after other similar videos.

    Be bold with playlists and link to them.

    • Don’t forget the ‘About’ tab

    It’s not the most visible page, but YouTube does provide an ‘About’ tab for you to add a description for your channel.

    By the looks of things, you can be as wordy as you like here. You can also add a business email and links to website/social media/etc.

    Links within the body text there aren’t clickable – but there’s a designated link area at the foot of the page.

    • Link to other relevant channels

    Linking out to the competition might seem a little odd, but it is in keeping with the community spirit of YouTube.

    I find it best to think about it in terms of giving value to you visitors/subscribers. Make it easy for them to browse other great and relevant content.

    Be part of the conversation.

    Make sure you are uploading the best content that you can. And you might just find other channels start linking to you.

    Takeaways for YouTube channel optimization

    YouTube channels can really be used to great effect to ensure your video content is as visible as possible.

    Good channel art, putting your best content front and center, and making your growing collection of video content more navigable via playlists and links are really important.

    Graham Charlton points out in his piece How to optimize your videos for better ranking in YouTube that there are a great number of ranking factors that go into YouTube’s algorithm.

    I’d argue a well-optimized channel is a good way for pushing up some important ones.

    Other YouTube ranking factors

    • View Count – “Still an important indication of popularity,” according to Graham. Better visibility in a well-optimized channel may give a new video a view boost before having too much time to rank. This may help keep the counter ticking up well after the video is established. In turn, this signals to YouTube that it’s still important.
    • View Density – Graham says: “View density matters to YouTube. If your video receives a lot of views in a short space of time, it’s more likely to be pushed up the rankings.”
    • Likes – “These provide an indication of the engagement around a video,” Graham says. And, simply, the more visible your video is thanks to your channel, the more potential there is for likes and positive sentiment. (Assuming your content is brilliant!)
    • Comments – “A way for YouTube to gauge the authority and relevance of videos,” according to Graham. And more likely to give you the opportunity to respond, generate buzz, and keep YouTube’s community spirit alive.

    Note: the YouTube Creators Academy is also a great resource. Check it out!

    YouTube is quite generous in what it allows you to do.

    If your video content is strong and well optimized – you owe it to yourself to make sure the channel in which it resides shines too.

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