Most Popular Articles
Social Media Management for Small Businesses: How to Do It
For many small business owners, social media is a burden or afterthought. It’s a time-consuming hassle that often gets left on the shelf. The internet has 4.2 billion users, 3.4 billion of whom are actively using social media. Clearly, social media management for small businesses is necessary if you want your business to be successful.
Social media marketing is crucial for many small businesses to gain traction in the marketplace. The internet is one of the last vestiges of an even playing field. Big corporations haven’t truly figured out how to make social media home runs any more than the small business. They just throw more money at it and hope the idea sticks, and this allows the little guy to move in and create amazing advertising headway with a small budget. Creative ideas can often win the day.
Marketing used to be about telling the consumer what they needed and why they needed it. Today, the tables are turned and the consumer is telling the company what they need, and it is up to the company to meet it. However, the question must be asked, are corporations listening? Is your business listening to what your customers have to say?
Social media is now the main form of communication between company and client. The online conversation between consumer and producer is crucial to a business’ success. Figuring out your social media management plan is just as important as your overall marketing plan.
If you as a business owner choose just one place to put your marketing dollars, it should be on social media marketing. Still, this is a daunting task for some. Social media marketing takes an average of six hours a week to cover just basic posting. Many small business owners can’t spare an hour let alone six hours out of their week. It might be worth your money to have a social media manager handle this for you. Consider what you charge per hour for your services, then consider that is what you are paying for social media management for those six hours of the week you work on marketing. Too steep of a price? Most likely you can find a social media manager that would cost you far less per hour to handle your online marketing than it costs for you to do it yourself.
Choosing the right social media manager is important. AwayaShare.com Your social media manager has to have a clear idea of the audience you have and are trying to gain. With that audience in mind, your social media manager should be generating a plan to meet that audience online in ways that create engagement. You don’t want just any old thing posted to your online channels. Postings need to be thoughtful and give an opportunity for your audience to engage. This means curating information to share and creating unique content that allows you and your company to highlight your expertise or answers a question that your potential client is searching for. Meeting the needs of the audience where they are is so very important for true engagement.
Marketing isn’t rocket science, but it does take thought and consideration. Always remember that social media is a marathon, not a sprint! Time and patience will help you build the social media engagement you want and need with your customers.
Black Enterprise Contributors Network
Join the ConversationWendy Pace
Wendy Pace is the founder of Pace Setting Media, a social media strategy agency. Pace holds a B.A. in Communications and Marketing from Hunter College. She credits her husband and children as motivation for getting up every day to face the world of social media.
Join http://www.AwayShare.com!Read more
YouTube gaming channels with bad comments could have ads removed
YouTube, once known as the bastion for free video sharing on the internet, is under fire once again for implementing a new policy that could potentially destroy the relationship between the content creators and their fans.
When Jessica Ballinger (The Ballinger Family on YouTube) noticed that her videos were potentially getting little to no ads, she reacted on Twitter with the following:
To which YouTube replied:
It is understandable that the site is taking every step and measure in order to delete hateful comments and destroy comments that are preying on children in order to make the platform safer. As a result, YouTube has disabled comments on millions of videos and deleted over 400 channels that featured inappropriate content, according to Philip DeFranco.
While YouTube has every right to protect its platform, gaming channels could get caught in the crossfire as well. One of the main tenets of the new policy is that “inappropriate comments” could result in a video receiving little to no ads. But that begs the question; what constitutes an “inappropriate comment” in the eyes of an algorithm?
Gaming channels often rely on the site as the main source of income and often communicate with their fans in the comment section. However, if there isn’t a clear definition of what an “inappropriate comment” is, said channels might be forced to disable the comment section in order to keep their livelihood safe, especially when playing M-rated games (Editor’s note: Plus there are hate mobs that can weaponize bad comments to deplatform others)
Although the newest policy is attempting to curb the amount of hate and predatory comments on the site in order to keep the site advertiser-friendly, it will interesting to see how YouTube will respond to the scores of complaints that will surely arise from disgruntled content creators once the policy gets abused.Read more
Jack Black Is Sorry, Not Sorry About His YouTube Gaming Videos
“No gaming videos this week,” Jack Black said apologetically at the start of his latest video on his gaming channel on YouTube. And also the one before that. And the one before that. And, well, you get the idea.
Back in December, Jack Black and his beard launched a YouTube channel called Jablinski Games. This was a surprise, because Black is very famous for being in movies like School of Rock and bands (that are also movies) like Tenacious D, but not even a little bit famous for playing video games. After an exceptionally brief announcement video, nobody was quite sure what to expect. That did not, however, stop his channel from gaining one million subscribers before Black even managed to post a real video.
When he finally got around to it two weeks later, he didn’t play Fortnite or even a game for old people like the now-ancient (by YouTube standards) Minecraft. No, Black went way back—to the Pinball Hall of Fame in Las Vegas. There, he played pinball and cracked dad jokes. It was great.
The next week, he kicked off what is now a trend: He mentioned hypothetical viewers who are waiting for “real gaming videos” and then apologized, telling them they’re gonna have to wait a little longer. Then he went to an arcade called Round One in Los Angeles, played games like Dance Rush, and cracked dad jokes. This time, his two video editors, one of whom is his not-quite-teen son Sam, really stepped up their games, placing a tiny, dancing Sans from Undertale between two giant images of Black’s face singing along to Undertale song “Megalovania”—something I never thought I’d see in all my days and, frankly, am still not sure I actually have. The video ended with Sam being mortified by his dorky dad’s antics. It was wholesome as all heck.
It’s been more than a month since, and Black has released a new video every week. In every single one, he’s apologized for the lack of “gaming videos” before playing some kind of old or obscure game. He’s also done heaps of other things, like take his son to the orthodontist, react to a rap video inspired by School of Rock, and—in perhaps his best segment to date—perform a slow-motion reenactment of the time he got mad at Kyle “KG” Gass for beating him at chess and punched him “as hard as I could” in the shoulder.
His fans love the bit. “Jack: ‘No gaming videos this week.’ [Plays an OG video game every episode],” reads one of the top comments on last week’s video, echoing top comments on basically all his other videos.
The past few weeks, he’s taken to blaming Twitch king Tyler “Ninja” Blevins for his lack of proper gaming content, claiming that Ninja stole his “Del Gato” capture card out of fear that Black would steal his throne. His most recent video, released last Friday, is titled “Ninja responded.” In it, Ninja from South African hip-hop group Die Antwoord cursed out Black for accusing him of playing Fortnite. Then Black played “the first ever game”: Senet, an ancient Egyptian board game whose rules Wikipedia says are “the subject of conjecture.” That’s the level we’re operating on here. Ninja—the video game one, not the South African hip-hop one—is doomed, and I’m sure he knows it.
At the end of the episode, Black promised that this week, he’s going to shave his beard and “get to some real gaming.” If either of those things actually happen, I will eat Jack Black’s beard.Read more
Ninja has Fortnite YouTube video demonitized for "blood and gore"
Update, 02/26, 1:15PM EST: YouTube Gaming's Ryan 'Fwiz' Wyatt has stated that Ninja's video was not in fact demonetized initially.
Top Twitch streamer and YouTuber Tyler 'Ninja' Blevins was surprised to discover that one of his latest YouTube videos, containing Fortnite gameplay, had been demonitized because of 'blood and gore'.
With over 20 million subscribers, Ninja is by far the most popular Fortnite YouTuber, with each video garnering millions of views in the first few days of being uploaded.
It's a major revenue stream for Ninja, with advertising on these videos adding to his Twitch income of subscriptions and donations, but not even innocent Fortnite videos are safe from YouTube's occasionally faulty system.
Ninja / YouTube
Ninja's Fortnite videos attract millions of views in a matter of days.
Fortnite contains no blood nor gore, with characters simply disappearing into a blue haze when they are eliminated (Fortnite even carefully avoids using the term 'kill', opting for 'eliminate' instead).
Combined with its vibrant colors and cartoony style, Fortnite is rated for 12+, unlike most other battle royale style games. The rating board PEGI states it contains "frequent scenes of mild violence".
But, YouTube's system deemed this violence not so mild on one of Ninja's videos, flagging it as containing blood and gore, and as a result removing ads from the video.
Thankfully, head of YouTube Gaming Ryan 'Fwiz' Wyatt quickly responded, giving Ninja a point of contact and explaining that it must have been a mistake.
The issue was quickly resolved for Ninja, but fans were quick to point out that if it was a smaller creator, then it may not have been such a quick turnaround.
Issues around what is deemed unjustified demonetization of videos has been a hot topic in the YouTube community lately.
Some channels have even been entirely terminated due to multiple infractions, possibly caused by an automated system which YouTube is acknowledging can make mistakes.Read more